Seoul : Hallyu & Shopping

Multicultural Areas and Shopping Districts Offering Hallyu Experiences
Line 2, 4, 5

Dongdaemun History & Culture Park Station

Dongdaemun Design Plaza (DDP)
Exit 1&2, DDP Entrance


See unique and original designs and exhibitions in a space that exclaims “DREAM! DESIGN! PLAY!” The building was designed to look like a spaceship that landed in the middle of Seoul. The design and structure, especially the caved stairway, are so interesting and unique that architectural tours are offered, and the LED rose garden that lights up at night is also very attractive.

  • Address
    • 281 Eulji-ro, Jung-gu, Seoul
  • Tel
    • 02-2153-0000
  • Website
Tip : Enjoy the Nightscape of DDP While Tasting Delicious Food at a Night Market


You can enjoy DJ performances and fashion shows under the glamorous night sky at the DDP, or sing and dance to the busking performances and try out the delicious menus of the food trucks at the night market.

DDP Youth Runway Market

  • Address
    • Dongdaemun Design Plaza (DDP)
  • Operation Hour
    • 18:00~23:00
    • Fridays & Saturdays every April~October

Seoul Bamdokkaebi Night Market

Dongdaemun Fashion Town
Exit 13&14, Fashion Town


This is Korea’s fashion headquarter where the trendiest and hottest items can be seen and purchased. One of the best features of Dongdaemun Fashion Town is the night shopping. Most department stores like Doota Mall and Migliore are open until 5 in the morning, and Doota Duty Free is open until 12am.

Line 1

Jongno 5(o)ga Station

Gwangjang Market
Exit 7, 40m/1min


This more than 100 years old traditional market is a haven for vintage lovers. It carries imported vintage clothing, hanbok (traditional clothing), and much more. Interestingly, the market is more popular for its mayak gimbap (literally “drug gimbap” because they’re so good they’re addictive) and bindaetteok (mung bean pancakes). And recently, visitors are also trying yukhoe (beef tartare).

  • Address
    • 88 Changgyeonggung-ro, Jongno-gu, Seoul
  • Website
  • Operation Hours
    • 09:00~18:00
    • Gourmand Alley: ~23:00
    • Closed Sundays

Buchon Yukhoe

introduced in the 2019 Michelin Guide Seoul

  • Address
    • 200-12 Jong-ro, Jongno-gu, Seoul
  • Website
  • Operation Hour
    • 09:00~23:00
    • Sunday: ~22:00
  • Closure Date
    • 2nd & 4th Sunday of month
    • Seollal & Chuseok Holidays
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